An interactive business simulation designed to enhance your strategic thinking and analytical decision-making skills
Start Challenge in TelegramDevelop critical business skills through real-world scenarios
The Market Analysis Challenge is an engaging and interactive business simulation designed for participants to enhance their analytical and strategic thinking skills in a real-world context. This game focuses on a fictional beverage manufacturer, RefreshCo, allowing players to navigate through complex business scenarios, analyse market data, and make informed decisions to improve company performance.
Evaluate complex data and make data-driven decisions
Develop long-term strategies for business growth
Identify and resolve critical business challenges
Articulate strategies and communicate effectively
Understand market dynamics and consumer behavior
Understanding the business context
RefreshCo is a mid-sized beverage manufacturer specialising in soft drinks, flavoured waters, and energy drinks. Over the past three years, the company has experienced fluctuating profitability due to market competition, changing consumer preferences, and the launch of several new products that did not meet sales expectations. The company has invested heavily in marketing campaigns and product development but has faced challenges in achieving a consistent return on investment.
Short-term: Increase product line effectiveness by analysing consumer trends to reduce failed product launches.
Long-term: Achieve a 10% increase in profit by the end of Year 4 through targeted marketing and better product development.
Simple steps to start your business challenge
Open the Telegram bot and begin your journey
Learn about RefreshCo and the challenges ahead
Choose a business scenario to analyze
Answer strategic questions and solve problems
Receive your score and skill assessment
Start your strategic thinking journey today and enhance your decision-making skills
Start Challenge in Telegram